tag:blogger.com,1999:blog-58798948343050483462024-03-14T02:12:17.434-07:00Maximum MusicArtist Management | Record Label | Music MarketingBrian Watsonhttp://www.blogger.com/profile/05334489465492439932noreply@blogger.comBlogger121125tag:blogger.com,1999:blog-5879894834305048346.post-1207068680602179452012-12-18T15:01:00.003-08:002012-12-18T15:01:50.823-08:00Quick Hit of DIY: Ep 2: Facebook Musicians Playbook<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.maximummusicgroup.com/2012/11/welcome-to-your-weekly-hit-of-diy.html">Last week we looked at YouTube</a> and how to make it an even more effective tool in your online arsenal. <br /><br />This week we look at the other online powerhouse Facebook. Facebook themselves have released, the <b>Musicians Playbook</b>, a detailed guide for building a serious band/musician’s page. <br /><br />This 40-page guide (download below) includes everything from the best top-level approach to debugging details. And, in between, tips on driving better traffic and engagement, managing logins, setting up analytics, and choosing plugins. <br /><br />It’s the <b>“Musician’s Playbook,”</b> and it’s a serious guide for building something directly and independently.<div>
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<a href="https://docs.google.com/open?id=0B_8Ri-jxBVSvRXZCbUpISm1TQjQ">Download</a></div>
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MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-74946343140114076012012-11-28T09:38:00.000-08:002012-12-08T12:27:18.962-08:00Welcome to your weekly HIT of DIY! <div dir="ltr" style="text-align: left;" trbidi="on">
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A weekly posting from our pals at<b> HIT </b>(<a href="http://harboursideit.com/">Harbourside Institute of Technology</a>)<b> </b>on <b>DIY and The Business We Call Music</b>, covering topics ranging from marketing, songwriting, social networking, recording, copyright, viral videos, to booking, plus a healthy dose creative inspiration, entrepreneurial passion, personal growth, inspiration and motivation.<br />
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Their first posting is a GREAT READ for any musician who wants to make YouTube an effective piece of their online marketing: <br />
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<a href="http://members.cdbaby.com/campaigns/request-youtube-guide.aspx?Source=YOUTUBE-MEMWEB&Dest=http%3A%2F%2Fwww.pages04.net%2Fdiscmakers-cdbaby%2FCDBabyProspects_MASTER%2FYouTube_Guide">The Ultimate YouTube Guide for Musicians: </a><br />
For today’s independent musician, having a strong video presence is practically a requirement for a successful music career. This guide will show you how to convert YouTube views into new fans and new streams of revenue.<br />
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<a href="http://members.cdbaby.com/campaigns/request-youtube-guide.aspx?Source=YOUTUBE-MEMWEB&Dest=http%3A%2F%2Fwww.pages04.net%2Fdiscmakers-cdbaby%2FCDBabyProspects_MASTER%2FYouTube_Guide">Download It Here</a></div>
MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-83274646587577412602012-04-09T10:52:00.003-07:002012-04-09T10:53:28.034-07:00The North Shore News Interviews Brian Watson on Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
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Indie Songsters Look To Social Media, But Online Fame Only Part Of A Success Story</h2>
IN April 2009, a frumpy nobody walked on stage to an audience of sniggering cynics.<br />
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With greying hair and a few extra pounds pushing against a plain dress, Susan Boyle sang to more than the auditorium of people gathered for a taping of the TV show Britain's Got Talent.<br />
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Unbeknownst to the 40-something unemployed Scottish native at the time, she was also singing to more than 80 million viewers who would watch the arresting performance on YouTube in the few weeks following her audition.<br />
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Since the show, Boyle's YouTube hits have creeped well past 100 million, and she has released three successful albums. Two years before Boyle, another ugly-duckling hidden treasure was delivered to the masses when Paul Potts, a cellphone salesman, won the Britain's Got Talent competition after an equally moving audition. Videos of his performance have reached more than 90 million hits on YouTube.<br />
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Just a couple of weeks ago, it was déjà vu all over again when a similarly unstylish 17-year-old singer named Jonathan Antoine hit that same stage, and stunned the audience and judges with his operatic chops. His performance has already been viewed more than seven million times on YouTube.<br />
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Regardless of a bit of media backlash questioning just how "undiscovered" they were (Boyle had allegedly been asked to audition by the show's producers), these three against-all-odds triumphs perpetuated an already rooted idea that fame and success are just a click away, with the past three years serving up a host of videos-gone-viral featuring a seemingly unending series of the next great voice or the next great sound in music (and one very talented Keyboard Cat).<br />
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This side of the pond on the North Shore, 15-year-old singer-songwriter Asha Diaz knows the numbers count. She has been singing since she was six, taking singing lessons since she was eight, and posting videos of her performances since she was 10. Her Facebook friends count is at 250. It's a good start. Her YouTube hits: 700-800. Good, but not yet viral.<br />
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When asked how many YouTube hits her videos would have to get for her to be successful, Diaz says she doesn't know, but getting millions of hits would be "pretty much a sure thing that I'll be known."<br />
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Although she admits she hopes one day one of her videos goes "crazy viral," Diaz also knows online fame does not automatically translate to career success.<br />
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"You have to be consistent," she says, noting she always wanted to be a singer, but at her age is still growing as an artist, so may not be ready for instant fame.<br />
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"Ultimately the goal is for (fans) to put your song on their iPod and listen to it a billion times," she says, but adds: "My favourite part is that people know my songs because a lot of them have meaning."<br />
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<span style="text-align: left;">Monetizing Emotion vs. Marketing Stars</span></h3>
It's an attitude that will likely serve the young singer well as she moves forward in the music industry, and one that is echoed by Brian Watson of Maximum Music, an award-winning artist management company and record label based in North Vancouver.<br />
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"It's always going to come back to the talent," says Watson, noting those performers who believe one hit online is all it takes to gain market success are probably the least talented because they're counting on something fleeting rather than a lasting appeal.<br />
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While it sometimes feels like the proliferation of digital media, and now social media, has been around forever, the numbers show a relatively short history.<br />
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The three most popular social media sites for sharing talent, talk and trash are Facebook, created in 2004; YouTube, created in 2005; and Twitter, created in 2006.<br />
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In less than eight years, social media has caused a polar shift in communication especially affecting entertainment industries and delivery of content.<br />
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It felt like an overnight shift, says Watson, who began to notice about 10 years ago thanks to the first generation of P2P (peer-to-peer) file sharing, and online sites such as Napster, Pirate Bay and Kazaa.<br />
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Watson explains how, about 10 years ago, he could ship 3,000 copies of an unknown jazz artist's album across the country.<br />
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"And then you bust your butt to sell those," he says, adding at an independent level that if you sold 3,000 copies at $10-$12 a piece, it was "not a bad chunk of change."<br />
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Within about six months, that distribution number went down to 1,000, then 700. Hard copy albums weren't selling.<br />
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"It was an almost instant loss of what we were able to ship," says Watson.<br />
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He admits the company was caught slightly off guard by the transition to digital distribution, and had to really hustle to replace that lost revenue.<br />
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"We were just having a good time, Maximum, at that point. We had won six Junos in six years, Record of the Year here, Record of the Year there, selling a ton of records, air hockey table in the office, little bit a kid-in-a-candy-store, and a little bit of immaturity," says Watson.<br />
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"I was so focused on the CD that I nearly had it handed to me by the digital revolution," he adds with a laugh.<br />
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Major labels were offering digital distribution by then, explains Watson, but it was still secondary and there weren't many mainstream content aggregators.<br />
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In 2001, Apple introduced its first iPod and digital music downloads went mainstream, big time. Today, Apple also corners a big share of the digital download market with iTunes, among many more independent sites for introducing and sharing music.<br />
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File sharing is old news, and "growing your tribe," as Watson calls it, has seen emerging artists using social media to grow their fan bases and monetize that sharing in other ways, such as "feeding the tribe" with T-shirts, tour diaries, re-mixes, concert tickets and other peripheral sales.<br />
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"The consumer, the music fan globally, has asked for respect and power and autonomy to be able to make their decisions on what they're consuming instead of having stuff pushed down their throats, "says Watson, "So if you can offer more products to your tribe and lead your tribe through super-serving them, then who cares about a 99-cent song? And everything else falls into place."<br />
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Easy access to fans through social media has created an entrepreneurial do-it-yourself environment among artists that may or may not be a good thing depending on who you talk to. The proliferation of talent online is also something that may or may not be a good thing. Watson says he used to receive boxes of cassette tapes each week from hopefuls back in the day, and he's now inundated with emails, tweets and posts.<br />
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"It has created a sort of huge avalanche of white noise coming your way, which is problematic, and it creates a bit of a pushback and it sort of dulls the senses a little bit," he says.<br />
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Jordan Ardanaz is the album review editor at Discorder magazine, which has had a mandate to support independent and local music in Vancouver for the past 25 years. He receives at least a half a dozen emails from emerging artists a week asking him to review their work. He says he doesn't feel it's his place to totally discount any one of those artists, encouraging even the questionable ones to keep trying, preferring to believe the more someone does something the better they learn to do it. He does, however, pay attention to those artists who sound good and seem sincere about their craft.<br />
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"I don't think the lustre is lost, it's just harder to find," he says about the onslaught of artists readily available for public consumption and its affect on the allure of the industry.<br />
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However, both Watson and Ardanaz agree, social media is a sign of the times and an effective business tool for emerging artists.<br />
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Ardanaz says it's not common to be able to make a living as an artist within the Indie music culture, and social media is a way to encourage or manage the business end of the art. He doesn't fault artists for trying to make money off their craft, doesn't think there should be any elitism in the industry about that, and says to some extent "everybody wants some attention," it's part of why they write and perform songs.<br />
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"I think that social media is, at its best, a lens into the culture of an artist, where we can experience their work from a deeper perspective and hopefully gain a better understanding for what they have to say about the world around us. At its worst it's just white noise," he says. "It's likely that with the direction things are going, more emphasis will be put on connecting through social media. Already, there's been more of a focus on following an artist or band's experiences through blogs, photo albums, tour diaries, etc., and I think that this is a reflection on the broader cultural changes that we've been going through in the past 15 years or so with the Internet and our general level of connectivity."<br />
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As Watson explains, it's somewhat business as usual in the music industry, and he is as busy as he ever was.<br />
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"People often mistake; they say the music industry is in the toilet, but it's actually the record industry that's in the toilet. The music industry is humming along, doing really well because you no longer need to monetize copyright," he says. "It's not about ownership, it's about emotion. A song is not a copyright, it's an emotion, and social media allows you to monetize that emotion."<br />
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It's a new business model in which revenue comes from capitalizing on the content of a song, rather than the sale of the song itself.<br />
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"So maybe you offer a remix, maybe you offer the digital downloads for free, but if they really like the artist, they'll pay for the album," adds Watson.<br />
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Ardanaz, himself a singer and a writer, says social media provides more room for multifaceted creative output, but he hopes the current trend in quantity and convenience will make room for more quality and appreciation of art.<br />
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Easy access to publicity and distribution also makes traditional industry gatekeepers, such as major labels and producers, seem unnecessary.<br />
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Diaz suggests releasing raw talent to the public un-vetted is a good thing.<br />
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"It's like listening to a song without any special effects," she says. "I think it's great we can easily show what we have."<br />
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But Diaz doesn't have plans to DIY her entire career, and says she hopes to one day get signed by a major label.<br />
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"Definitely, yea, that would be amazing if it happens," she says, noting a label could help her grow a bigger fan base and help with promotion. "And I'd like to perform more because it's amazing."<br />
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Watson warns against DIY strategies. He says there are three stages of an emerging artist, and the first stage is about developing some traction with social media stats.<br />
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"As soon as they come out, as much as you like their music, you've got to think, OK, well, half of the traction they've got, the stats, are going to be family, friends and lovers," says Watson with a laugh. "And then once you see the staying power and you see continual output or the use of the social media, then you start to go, 'OK, these guys are serious about what they're doing.'"<br />
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The third level for emerging artists is when they seem successful and are ready for a broader-based distribution. That's when the labels come in to play.<br />
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"You will always need a record label. It's not a matter of if, it's now a matter of when," says Watson. "It's not so much (about) the pipeline that the labels used to control, labels are now marketing experts, so if you look at a label like that and say 'I need one at a certain point in my career. I'm an army of one, I will need a bigger team, then I'll go and find a label.'"<br />
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Watson says he likes to tell emerging artists to grow in public.<br />
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"Develop the product, develop your craft, treat yourself as an entrepreneur, and then you get to look at labels."<br />
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Not so much as distributors of content, he adds, because now anyone can distribute worldwide, but as marketing experts.<br />
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It's a directive Diaz seems to know intuitively. At the end of her interview, when asked if she has any parting comments, the budding entrepreneur says: "Watch my YouTube videos and 'like' my Facebook page."<br />
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rduane@nsnews.com<br />
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<span style="font-family: arial, verdana, 'Lucida Grande', sans-serif;"><span style="font-size: 11px;">Read more: </span><a href="http://www.nsnews.com/entertainment/Indie+songsters+look+social+media/6427439/story.html#ixzz1rZ9TdHes" style="border-bottom-style: none; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #003399; font-family: arial; font-size: 11px; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">http://www.nsnews.com/entertainment/Indie+songsters+look+social+media/6427439/story.html#ixzz1rZ9TdHes</a></span>
</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-28296203736724201812012-03-28T14:29:00.001-07:002012-03-28T14:59:51.498-07:00Join us for Harbourside Nights 3 Artist Showcase<div dir="ltr" style="text-align: left;" trbidi="on">
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We've got a great event coming up in April and would love you to join us! <a href="http://www.facebook.com/HarboursideNights">Harbourside Nights 3</a> Artist Showcase is upon us, come on down, hear some great new music and be part of a live recording to be released on <a href="http://www.harboursideit.com/sign-a-record-deal/">Hit Records, Maximum Music/EMI</a>.<br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-61808400052585910902012-03-09T11:02:00.000-08:002012-03-09T11:16:14.093-08:00Harbourside Nights 3 : Showcase Applications Open<div dir="ltr" style="text-align: left;" trbidi="on">
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Be part of an exciting new Artist Showcase and Live Recording series sponsored by <a href="http://www.harboursideit.com/">Harbourside IT</a>, <a href="http://www.harboursideit.com/sign-a-record-deal/">Hit Records</a> together with <a href="http://www.maximummusicgroup.com/">Maximum Music Group/EMI</a>.<br />
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<a href="http://us1.campaign-archive1.com/?u=3b43d2de1a3f549dd2b93096c&id=2803fc7da9"><span style="font-size: large;">Applications now open!</span></a><br />
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<br /></div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-44007665497909717992012-03-06T11:06:00.002-08:002012-03-06T11:10:48.523-08:00Shop Talk : 12 Music Business Predictions for 2012<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq2pXPmIa_sVhfGEqkFh4vb-5ZVjk9Sc26K83nv4C7jE3IWlKViWLw33BiiVeXopN0wg4YCjzY3XVRfLYJ7pMzi234Y2E-9z7ucEtVaH2sWzHcaKqmPLQJ92W7fcoGNFc6PpulPJI63P4/s1600/Shop+Talk+250x196.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq2pXPmIa_sVhfGEqkFh4vb-5ZVjk9Sc26K83nv4C7jE3IWlKViWLw33BiiVeXopN0wg4YCjzY3XVRfLYJ7pMzi234Y2E-9z7ucEtVaH2sWzHcaKqmPLQJ92W7fcoGNFc6PpulPJI63P4/s200/Shop+Talk+250x196.PNG" width="200" /></a></div>
Author, Producer, Music & Technology Advisor, <a href="http://music3point0.blogspot.com/2011/12/12-music-business-predictions-for-2012.html">Bobby Owsinski</a> makes his predictions for the year ahead.<br />
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<iframe frameborder="0" height="327px" marginheight="0" marginwidth="0" scrolling="no" src="https://r.office.microsoft.com/r/rlidPowerPointEmbed?p1=1&p2=1&p3=SD9C8E086851BF2584!196&p4=&ak=!AIkZrk4Mrg7fToE&kip=1&authkey=!AIkZrk4Mrg7fToE" style="background-color: #fcfcfc; padding: 0;" title="Preview" width="402px"></iframe></div>
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-24235309372946005382012-02-21T16:41:00.001-08:002012-02-21T16:46:59.257-08:00Shop Talk : The Grammy Bounce<div dir="ltr" style="text-align: left;" trbidi="on">
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In this issue of <b>Shop Talk</b> we look at the "bounce", it's the before and after effect that a nomination or actually taking home the hardware has on an artist's career. We also discuss the uncomfortable reality of another kind of bounce...<br />
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<iframe frameborder="0" height="327px" marginheight="0" marginwidth="0" scrolling="no" src="https://r.office.microsoft.com/r/rlidPowerPointEmbed?p1=1&p2=1&p3=SD9C8E086851BF2584!161&p4=&ak=!ABXp19xx9_prBeQ&kip=1&authkey=!ABXp19xx9_prBeQ" style="background-color: #fcfcfc; padding: 0;" title="Preview" width="402px"></iframe></div>
</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-53141375761450276072012-02-16T13:44:00.000-08:002012-02-16T14:04:03.685-08:00Maximum Music for Film & Television : Looking for Music<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Maximum Music for Film & Television</b><br />
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promotes new & emerging independent music to various media projects while offering songwriters and artists the ability retain their copyright, make money and gain some incredible exposure.<br />
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<a href="http://www.maximummusicgroup.com/p/music-licensing_8231.html" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ3GZzBgO6gCUtnmIUR-lgbl5Xw1tFlIbvdGAagUsZE7m6vc5CWg5BRoIjhxTqbh9R_VoTqTRQZl-YuODlKvffsEY2XdZV0OtdCJ3cMzDb1zdEtXSqcntqYyG2f49RkhKuAYd9oWJvTM4/s1600/got-music-liscense-plate-cr.png" /></a></div>
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-34117641233356313582011-12-17T13:57:00.000-08:002011-12-28T15:43:15.162-08:00School Of Rock<div dir="ltr" style="text-align: left;" trbidi="on">
IN the words of classic rockers AC/DC, it's a long way to the top if you want to rock'n'roll.<br />
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But now, a North Shore partnership between a top promotion company and a premier music technology school is helping artists make that journey a little shorter, regardless of genre.<br />
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A little more than a year ago, Maximum Music Group's Brian Watson agreed to teach some business and marketing courses at the Harbourside Institute of Technology. Maximum can boast literally dozens of awards, and the walls of Watson's office are graced with platinum records from his work with Janet Jackson, Lenny Kravitz and Smashing Pumpkins, among others.</div>
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"I've been in the business for 15 plus years," says Watson, "and I've always been a bit wary of these music schools that advertise 'You could produce the next hit record!' What I do is not rocket science - what they do in the studio is a little different. I went down there and saw the facility. The first thing I noticed was there weren't any awards on the wall even though Tony (Rudner) is an award-winning writer and producer. There was no swag to entice people or brainwash them about the glamour of the music industry. Every student had a computer terminal and the classes weren't any bigger than 12 people."<br />
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Watson was impressed by Harbourside's focus and the opportunities students had both to develop their projects using both professional software and a fully equipped recording studio.<br />
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"I saw these students coming in and creating music and then leaving and I said 'Wait a minute, we're kind of sitting on a gold mine here. We have the facilities, you have the students who are obviously a bit more serious and I kept hearing these projects, some great stuff.'" Watson recalls.<br />
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After chatting with some clients who attended Berklee College of Music in the U.S., Watson approached Rudner about starting a student-run record label, giving students the chance to take their work all the way from idea to market.<br />
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"I said 'Look, I have the infrastructure with EMI, we have the marketing stream, you have the talent, young emerging talent. Why don't we offer them, instead of just graduating with a certificate, let them produce and market a record and release and sell it and try to make money off it?'"<br />
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The first product was Hit Records' Sessions Vol. 1, a compilation of tracks ranging from rock to R&B to Christian gospel, all recorded, mastered and marketed by Harbourside students. Volume 2 is on its way. Being able to combine the technical and business sides of the industry gives aspiring producers a launchpad that other schools simply can't offer, says Watson.<br />
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"Like I said, I was always a bit jaded about these schools. I felt they took students' money, they told them 'You could do the next Nickelback record, here's how' and they concentrated on tips and tricks without letting them implement or actually try anything. You're left with a certificate and hopefully some knowledge. But there wasn't a lot of hands-on experience and you couldn't walk away and say 'I have a portfolio now.' Students at Harbourside can say 'I am a recording artist. I have a record out with Maximum/ EMI.' Well, they probably just mention EMI, but whatever.<br />
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That really excites me. We don't just sell a bag of wishes and good luck."<br />
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Not satisfied with studio recording, Watson brought the project to the public with Harbourside Nights, a series of live performances, also recorded for release.<br />
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"Some students said they're not ready enough to be on Sessions yet, but they also want to showcase. There's recording in studio, using ProTools, but it's a whole different ball of wax when you're trying to record something live. It can be a disaster," Watson laughs.<br />
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You can check out the results - Harbourside Nights 2 - at The Eagles Club, 170 West Third Street, at 8 p.m. Dec. 17.<br />
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"We wanted to keep it on the North Shore, we wanted to keep it indie, not at a club where you have to pay seven bucks a beer.<br />
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We wanted it to be really grassroots. And the students designed the poster and all the social media stuff."<br />
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Some of the seven acts aren't products of Harbourside, but are managed by Harbourside alumni, something that is very satisfying to Watson.<br />
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"The fact that the students are off and running and we're giving them an avenue to actually do what we're been preaching to them is really exciting, and it's a lot of fun," he says. "No one else is doing this in an indie way, but backed up with all the marketing and distribution channels. They've going to perform live, it'll be recorded, mixed and mastered and released on Hit Records. So it's a full 360-degree experience."<br />
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Along the way, students take in the nitty-gritty of the music industry, from songwriting agreements to SOCAN registration to obtaining a UPC for digital release.<br />
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In the face of all the gloomy talk about the music industry, says Watson, "I work hard to establish with students that it's the record industry that's hurting, not the music industry. If you look at how people are embracing music in the Cloud way, like with Grooveshark, it's not necessarily a fair share of the pie financially, but music is still being consumed. Illegal activities are on the decline because if we can super-serve, make music flow like water, the more people can use it the way they want to use it. It's up to us to figure out how to monetize the involvement around music, not just touring and merchandise. I'm a big fan of the long tail, especially for emerging artists. Don't just offer an album, offer an EP, offer a single, offer a remix, offer your lyrics on a nice downloadable PDF. The more you offer, the more they buy."<br />
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In Watson's eyes, the Harbourside collaboration just keeps spitting out new ideas. "I envision a little mini-Motown down there," he said. "There's so much more we could do."<br />
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balldritt@nsnews.com<br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-36011322823204585392011-12-07T15:19:00.000-08:002011-12-29T14:12:49.238-08:00Harbourside Nights 2<div dir="ltr" style="text-align: left;" trbidi="on">
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Be part of an exciting new Artist Showcase & Live Recording Series sponsored by <a href="http://www.harboursideit.com/">Harbourside IT</a>, <a href="http://www.harboursideit.com/sign-a-record-deal/">HIT Records</a> & <a href="http://www.maximummusicgroup.com/">Maximum Music/EMI</a>.</div>
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-20597893416323133262011-11-25T19:40:00.001-08:002011-12-29T14:18:15.241-08:00Sons of Granville - A Very Cool Band Worth Watching<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://2.bp.blogspot.com/-sbiVL_5FBSQ/TvzmtDANXYI/AAAAAAAABrA/NNLYA_ibJ4k/s1600/Sons+of+Granville+Promo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="269" src="http://2.bp.blogspot.com/-sbiVL_5FBSQ/TvzmtDANXYI/AAAAAAAABrA/NNLYA_ibJ4k/s320/Sons+of+Granville+Promo.jpg" width="320" /></a></div>
We here at Maximum would like to introduce you to the passionate, inspiring, soulful and beautiful sounds of <a href="http://draft.blogger.com/%3Ciframe%20width=%22400%22%20height=%22233%22%20src=%22http://www.youtube.com/embed/8FZO2x5Jupc%22%20frameborder=%220%22%20allowfullscreen%3E%3C/iframe%3E">Sons of Granville</a>. This Vancouver based trio is comprised of Matthew Lennox (Electric & Acoustic 12 String Guitar), Thomas Beckman (Viola) & Jarrett Plett (Drums & Percussion).<br />
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Enjoy the track and learn more at <a href="http://www.facebook.com/sonsofgranville" style="background-color: rgba(255, 255, 255, 0.917969); color: #1155cc; font-family: arial, sans-serif; font-size: 13px; text-align: -webkit-auto;" target="_blank">www.facebook.com/<wbr></wbr>sonsofgranville</a><br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-54865394602628459362011-10-26T14:24:00.000-07:002011-10-26T14:24:37.271-07:00Announcing Harbourside Nights 2<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-41322142972349702152011-10-24T16:11:00.000-07:002011-10-24T18:05:19.403-07:00Congratulations! Slow Wave Saga, CFOX Band of The Month<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: right;"><a href="http://us1.campaign-archive2.com/?u=3b43d2de1a3f549dd2b93096c&id=45837880ab">Get all the details here...</a></td></tr>
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<br /></div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-34436175924551950412011-10-21T15:39:00.000-07:002011-10-24T15:46:54.936-07:00Maximum Management Announces New Emerging Artist & Business Development Services<div dir="ltr" style="text-align: left;" trbidi="on">
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See what's possible <a href="http://us1.campaign-archive1.com/?u=3b43d2de1a3f549dd2b93096c&id=118f3b22f7">here</a>.<br />
Or contact <a href="mailto:Brian.Watson@MaximumMusicGroup.com">Brian.Watson@MaximumMusicGroup.com</a> for more information.<br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-7871401132571474252011-09-29T11:37:00.000-07:002011-10-24T15:48:23.756-07:00Mikey Wax debuts #47 Billboard Charts!<div dir="ltr" style="text-align: left;" trbidi="on">
We’re thrilled to announce that our favourite singer-songwriter <a href="http://www.mikeywax.com/">Mikey Wax </a>and his new album <a href="http://www.mikeywax.com/Site/Albums.html">Constant Motion</a> have landed at <b>#47 on the Billboard Heatseekers Chart!</b> And at <b>#2 Billboard Heatseekers Mid-Atlantic Chart!</b><br />
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The Billboard Heatseekers Chart represents this weeks top-selling albums by new or developing acts!</div>
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<a href="http://www.mikeywax.com/">Official Site</a></div>
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<a href="http://itunes.apple.com/ca/album/constant-motion/id464436032">iTunes</a><br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-62343495230070679462011-09-22T12:18:00.000-07:002011-10-24T15:48:33.032-07:00Mikey Wax launches brand new album Constant Motion<div dir="ltr" style="text-align: left;" trbidi="on">
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Acclaimed singer-songwriter and one of our favourites, <a href="http://www.mikeywax.com/Site/Home.html">Mikey Wax</a> launches brand new album <a href="http://www.mikeywax.com/Site/Albums.html">Constant Motion</a>. His second full-length release, Mikey recorded Constant Motion with Producer, <a href="http://www.warrenhuart.com/">Warren Huart</a> (The Fray, Kris Allen, James Blunt) and the album has shown all the promise of being a hit by recently breaking into the <a href="http://itunes.apple.com/ca/album/constant-motion/id464436032">iTunes</a> <b>Top 10, Singer-Songwriter charts</b>.<br />
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<b>AOL.com writes,</b> <i>“Breathy vocals and serene acoustic rhythms will have Mikey Wax’s latest swimming in your dreams”.</i><br />
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<b>Blogcritics.org continues,</b> <i>"these are the kind of pop tunes which will be playing on your local radio station any day now."</i><br />
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Welcome to our second offering of <b>Maximum Free Music Fridays, Artist Showcase</b>. As Vancity has seen its first rain in sometime, we thought we'ed run with the theme and introduce you to local singer-songwriter <a href="http://ryanmcallister.com/">Ryan McAllister</a> and feature the track <a href="http://ryanmcallistermusic.bandcamp.com/track/this-black-heart-2">This Black Heart</a>, one of our favourites from his debut full length <a href="http://ryanmcallister.com/">Music For A Rainy Town</a>.<br />
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<b>Ryan McAllister’s</b> career began as the lead singer/songwriter for Dakona, McAllister runs Five Acres, a professional recording studio in a converted barn a few steps from his home in a sleepy corner of Southwest B.C.<br />
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<b>McAllister</b> wrote, produced, recorded and mastered Music for a Rainy Town, an honest, vulnerable and diverse record that covers the genre gamut between southern pop, story-telling folk, and straight-up rock. At times, it is reminiscent of artists like Tom Petty, Bruce Springsteen and John Mayer, but McAllister’s unique vocal stylings set it apart as something all its own.<br />
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In an age of 99 cent singles, <b>Music for a Rainy Town</b> is a powerful 12 song album from front to back, with each track showcasing strong, seasoned storytelling, engaging melodies and lyrics steeped in imagery.<br />
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<b>“Amazing singer songwriter, one of Canada’s best and is no doubt still one of the country’s brightest yet to be fully discovered and appreciated talents.” </b>Freeway Frank, Virgin Radio Montreal, Former Host of Canadian Top 20<br />
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Official Site :: <a href="http://www.ryanmcallister.com/">www.ryanmcallister.com </a></div>
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Bandcamp :: <a href="http://ryanmcallistermusic.bandcamp.com/">www.ryanmcallistermusic.bandcamp.com</a></div>
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Twitter :: <a href="http://twitter.com/#!/ryanmcallister_">@ryanmcallister_</a><br />
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-33295502760595697932011-07-29T12:07:00.000-07:002011-10-24T15:48:58.294-07:00"The Standard Is High" :: The Province Reviews Sessions Vol. 1<div dir="ltr" style="text-align: left;" trbidi="on">
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<span class="Apple-style-span" style="font-size: xx-small;"><a href="http://sessions.bandcamp.com/">Official Site</a></span><br />
<span class="Apple-style-span" style="font-size: xx-small;"><a href="http://www.harboursideit.com/sign-a-record-deal/">Hit Records</a></span><br />
<span class="Apple-style-span" style="font-size: xx-small;"><a href="http://itunes.apple.com/ca/album/sessions-vol.-1/id442130298">iTunes</a></span></div>
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He didn't intend to, but <a href="http://www.mikeslatermusic.com/">Mike Slater</a> has become a symbol for what <a href="http://sessions.bandcamp.com/">Sessions Volume One</a> hoped to accomplish.<br />
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Sessions Volume One is a 10 song compilation album issued by the Harbourside recording school, which set up a label, HIT (<a href="http://www.harboursideit.com/">Harbourside Institute of Technology</a>), to issue it. By the time it comes to make Volume Two, HIT (and Slater) will have first hand experience at writing, recording, manufacturing, distributing and promoting an album. For his part, Slater wrote the three songs that start the record with his band, the heavy <a href="http://www.slowwavesaga.com/">Slow Wave Saga</a> and produced them. He was so encouraged by the experience that he's set up his own production company that can be reached at mikeslatermusic.com. This is exactly what instructor Maximum Music owner Brian Watson and HIT's Tony Rudner hoped. They wanted someone not only who could make music but to understand the business well enough to survive it.<br />
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"Since I was 10 or so, I wanted to be involved in music," Slater explains. He'd heard about Harbourside through the son of his mother's ex-boyfriend and was in the middle of developing the band when his opportunity as a student to participate in the sessions presented itself. "We were right at the perfect time."<br />
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Like most compilations it varies - from reggae, to christian pop to ambient instrumentals - but the standard is high and there only are 10 tracks which suggests some control was exercised and what went on the album didn't merely fit a theme.<br />
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"It's a reflection of the person in the class," Slater acknowledges. With only four or five students in each, the transition from creation to completion was smooth. "It could be more in sync but but then it wouldn't reflect the individual interests of the class."<br />
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Watson owns the Juno winning Maximum, which has diversified from jazz to country to Celtic punk to this. He was hired as an instructor but was inspired by what he heard. An idea that became Sessions Volume One started forming. HIT came under the Maximum umbrella, which in turn is distributed by EMI.<br />
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Watson likes Harbourside's "no flash attitude."<br />
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"The sessions albums are the most commercial things the school does. " he says.<br />
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"The reason the record is here is because of this guy here," Watson continues, pointing to Slater. "Mike gave me a song, I went to Tony Rudner and said, 'This is one song; if we dig further we can do this." </div>
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By: Tom Harrison</div>
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</div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-10491271817461775572011-07-25T13:20:00.000-07:002011-07-25T13:20:02.195-07:00Dustin Bentall & The Town Pants<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.facebook.com/profile.php?id=623900127">Dustin Bentall</a> skippers our very own <a href="http://www.thetownpants.com/">Town Pants</a> through a fun, raucous set close with a go on Fishermans Blues the night of the June fundraiser. Thanks again Dustin for coming out that night and your support!<div>
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MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-4426140133757261692011-07-22T15:16:00.000-07:002011-07-22T15:17:21.334-07:00New & Improved Maximum on MySpace<div dir="ltr" style="text-align: left;" trbidi="on">
Visit the new and improved <a href="http://www.myspace.com/maximummusicgroup">Maximum MySpace</a>, featuring new tracks, new artists and album spotlights!<br />
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MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-83470925286632055862011-07-15T15:15:00.000-07:002011-07-15T15:16:01.317-07:00Sessions Vol. 1 Now On Soundcloud<object height="285" width="100%"> <param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F944488&show_comments=true&auto_play=false&show_playcount=true&show_artwork=true&color=ff7700">
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<embed allowscriptaccess="always" height="285" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F944488&show_comments=true&auto_play=false&show_playcount=true&show_artwork=true&color=ff7700" type="application/x-shockwave-flash" width="100%"></embed> </object> <a href="http://soundcloud.com/maximummusicgroup/sets/sessions-vol-1-various-artists">Sessions Vol. 1 :: Various Artists</a> by <a href="http://soundcloud.com/maximummusicgroup">MaximumMusicGroup</a>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-90104732361646534952011-07-12T15:42:00.000-07:002011-07-12T15:42:19.098-07:00"Brash and No Hold Barred" :: San Diego Troubadour reviews The Town Pants<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
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<span class="Apple-style-span" style="color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 11px; line-height: 14px;"><a href="http://www.thetownpants.com/" style="color: #990000; text-decoration: none;">Official Site</a></span></div>
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<span class="Apple-style-span" style="color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 11px; line-height: 14px;"><a href="http://www.shopemi.com/album_page.asp?upc_id=775020959323" style="color: #990000; text-decoration: none;">Shop EMI</a></span></div>
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The sound on the disc draws from Appalachian hell-raising country folk music, but with that added taste of Celtish attitude that came to the Pogues in their prime by way of the punk movement. The sound is brash and no holds are barred, but tight...<a href="http://itunes.apple.com/ca/album/shore-leave/id340648177">Shore Leave</a> will find a home with any admirer of Celtish folk rock or bands like the Dubliners, Pogues, or their descendents. <a href="http://www.sandiegotroubadour.com/2011/07/the-town-pants-shore-leave/">(Full review)</a><div>
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<a href="http://www.thetownpants.com/show.html">The Town Pants</a> now on tour throughout the US!</div>
MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-67728430883897036272011-06-27T10:00:00.000-07:002011-06-27T10:08:29.777-07:00Free Music Monday featuring Slow Wave Saga<div dir="ltr" style="text-align: left;" trbidi="on"><div>To celebrate the release of <a href="http://sessions.bandcamp.com/">Sessions Vol. 1</a>, <a href="http://www.slowwavesaga.com/">Slow Wave Saga </a>together with <a href="http://www.harboursideit.com/programs/advanced-recording-artist-program/">Hit Records</a> is offering a free download of the single <a href="http://sessions.bandcamp.com/track/nefarious-free-download">Nefarious</a>.</div><div><br />
</div><div><div><iframe allowtransparency="true" frameborder="0" height="100" src="http://bandcamp.com/EmbeddedPlayer/v=2/track=4006218086/size=grande/bgcol=FFFFFF/linkcol=4285BB/" style="display: block; height: 100px; position: relative; width: 300px;" width="300">&lt;p&gt;&amp;amp;amp;lt;a href="http://sessions.bandcamp.com/track/nefarious-free-download"&amp;amp;amp;gt;Nefarious (Free Download) by Sessions Vol. 1&amp;amp;amp;lt;/a&amp;amp;amp;gt;&lt;/p&gt;</iframe></div></div><div><br />
</div><a href="http://sessions.bandcamp.com/track/nefarious-free-download">Nefarious</a> was recorded at the <a href="http://www.harboursideit.com/">Harbourside Institute of Technology </a>studios in North Vancouver and produced by former student and honours graduate <a href="http://www.mikeslatermusic.com/">Mike Slater</a> where he worked with heavy-weight team of <a href="http://www.facebook.com/profile.php?id=734405252">Mike Rogerson</a> (Green Day, Goo Goo Dolls, Sheryl Crowe) and <a href="http://www.sosmusic.biz/">Sam Ryan</a> (Nirvana, Soundgarden).<br />
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</div><div><div><a href="http://www.slowwavesaga.com/">Slow Wave Saga</a> is a Vancouver based three-piece alternative rock/metal act featuring Erik Leonhard (vocals/guitar), Mike Slater (drums), and Mark Slater (bass). The name is a reference to REM-sleep, the stage of sleep in which we humans experience vivid dreams… and nightmares. Indeed, light and dark, dreams and nightmares, these are what characterize the dynamic sounds of Slow Wave Saga.</div></div></div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-80244742897559302432011-06-17T13:16:00.000-07:002011-06-17T13:18:10.262-07:00Sessions Vol. 1 To Be Released Tuesday, July 21<div dir="ltr" style="text-align: left;" trbidi="on"><div><a href="http://sessions.bandcamp.com/">Sessions Vol. 1</a> is a compilation of various artists, from pop, indie rock, to reggae and electronic that celebrates the writing, producing and engineering skills of graduates from the <a href="http://www.harboursideit.com/programs/advanced-recording-artist-program/">Advanced Recording Artist (ARA) program</a> at the Harbourside Institute of Technology and showcases some of the brightest new artists on the scene today.</div><br />
<a href="http://sessions.bandcamp.com/">Sessions Vol. 1</a> will be available worldwide on iTunes and in stores across Canada on Tuesday, June 21, 2011. <br />
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</div><div><div><iframe allowtransparency="true" frameborder="0" height="410" src="http://bandcamp.com/EmbeddedPlayer/v=2/album=121182689/size=grande3/bgcol=FFFFFF/linkcol=4285BB/" style="display: block; height: 410px; position: relative; width: 300px;" width="300">&lt;p&gt;&amp;amp;amp;lt;a href="http://sessions.bandcamp.com/album/sessions-vol-1-various-artists"&amp;amp;amp;gt;Sessions Vol. 1 - Various Artists by Sessions Vol. 1&amp;amp;amp;lt;/a&amp;amp;amp;gt;&lt;/p&gt;</iframe></div></div></div>MaximumMusichttp://www.blogger.com/profile/10579743164549339251noreply@blogger.comtag:blogger.com,1999:blog-5879894834305048346.post-15489519606565909512011-06-17T11:31:00.000-07:002011-06-17T11:31:00.207-07:00Alan Cross of Exploremusic.com sits down for a chat with Carmen Townsend.<div dir="ltr" style="text-align: left;" trbidi="on"><iframe allowfullscreen="" frameborder="0" height="257" src="http://www.youtube.com/embed/XrUPQ-1hbCs" width="400"></iframe><br />
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