01 January 2010

The Truth About Management In The New Digital World

Anybody who tells you they've got a grip on today's landscape, that they know everything, what's truly going on, is full of shit. I doubt anybody even knows all the sites name-checked in this video.

But that's the point...It's overwhelming!

Meanwhile you DIY artists out there, never forget most people start these sites with money in mind. They say they want to help the artist, but after they're helped first. Which is why they suck and so often don't get traction. Because the concept is lame. The concept is how can I get rich? Whereas if the concept is about the art, then you truly have got a chance of getting rich.

In the end the truth comes out...

The Music Must Be Good and It's All About One Fan At A Time.

Courtesy of Bob Lefsetz

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